August 8, 2019
Statistics are showing that while the need for corporate workers is decreasing, licensed trade skill workers and companies are in high demand. This is what makes plumbing such a lucrative business – regardless of how much everything changes, plumbing will remain a necessity, one that people will be willing to pay higher prices for if it means safeguarding their assets.
Nonetheless, starting your own plumbing business and letting it thrive is no easy task – with so many contractors and companies out there, proper business growth is the only way you can move forward. We’ll help you understand what you need to start and grow your very own plumbing business.
Just like any other venture, starting a plumbing business can be intimidating and exciting at the same time. But if you’re willing to become your own boss and take up the challenge, you need to steadily plan your business journey and create a roadmap of its growth.
You need to do your homework by learning about the industry. If you’re a licensed plumber who chose the trade skill field, you understand the high demand for plumbing services. But at the same time, you should also understand that proper research is essential before starting your own business.
To begin with, you need to figure out whether you want to start a business from scratch or purchase a franchise for an existing business. Both approaches have their advantages. For instance, if you buy into a current business with a franchise, it will come with a reputation, brand, and equipment.
On the other hand, starting your own business means heading off with a lower budget because you don’t have to pay a franchise fee, which is often very high. Sure, you won’t get instant access to a wide range of equipment, but licensed plumbers already have most of the equipment they need, anyway. If you ever need special equipment for a bigger project, you can rent the equipment instead, which saves costs on maintenance and inventory.
No business can grow without adequate financing, and if you’re going to get it you need to formulate a stellar business plan. We don’t mean just a practical example of what your plumbing company will be, but rather an effective plan in writing.
In most cases, business starters have to put together a variety of different components that makes up a plan. This includes an executive summary, which delivers a brief instruction of your business plan and what your goals will be. Moreover, give a company description so that lenders can understand how your business is different from the others in the market.
Your plan should also have a thorough market analysis that includes data about current competition and general business environment. List out the types and specific services you can offer and how your target customers can benefit from them. Make sure to discuss your financial projections as well.
Not to mention, you also need to prove that you’re knowledgeable of local plumbing codes and requirements for setting up a business. For instance, you’ll need to obtain a general business license. Most importantly, as a plumbing business, you need to buy liability coverage.
This will cover the costs of any work-related injuries you or your employees will suffer from, down the line. Customers feel more satisfied with the decision of hiring insured plumbers with adequate coverage.
Since you’re bound to ask how you can start a plumbing business with close to little money, you should know that the ‘business location’ is one area where you can save money. If you’re looking to keep your budget low at the start, one way to do so is to consider setting up a home office. This will prevent excessive costs because all you need to set it up is a filing cabinet, desk, and telephone.
In the long run, businesses rarely stay afloat with an adequate marketing strategy. Start by purchasing online ads that suit your budget. Creating a website and business listing on Google will have a positive impact on attracting customers. If you take help from marketing experts, they can enhance your website and listing so it gets more attention on search engines.
If you came here looking for advice on how you can start your plumbing business with no money, you’re at the wrong place. Although trade skill services businesses can start out with very minimal investments, you can’t start a business with no money at all. After all, you need to start somewhere.
For starters, you need adequate insurance and licensing because it’s not a good strategy to run your trade business without proper insurance and licensing. Not only does it dissuade potential customers from hiring you, but it can also get your company in trouble with regulatory authorities.
In most states, you need a trade license to practice your skill. These requirements can vary from one state to the other, and in some cases, even between cities, due to vast differences in plumbing codes and regulations.
Before you can start practicing, you need to get an inventory of your tools. If you’re starting a business with a limited budget, you shouldn’t purchase any extra tools – wait until you’ve earned some more money.
Knowing what tools you currently have will determine the type of work you can do now to start earning money. In the meantime, it’s best to make do with what you have by taking on low-risk and uncomplicated tasks. This will start a cash flow that you can use for new purchases.
We mentioned how you need to create a proper business plan before moving forward. Even if you intend to do so without financing and investors, you still need one. Here are some of the points you need to highlight in your business plan.
Sure, you can give brief answers to the above questions, but it will help if you provide detailed responses. Putting everything on paper from the start will be beneficial for making decisions in the long run. When you have a document to refer back to, you’ll know what aspects to focus your attention towards.
You should give your business a name based on your target customers. But regardless of your customers, make sure that it’s a descriptive name. Take a look at your business plan again – your answers to certain questions can impact what you want to name the business.
One way to go about it is to consider your target customers. If they are residential, having a catchy and easy to remember name will help. On the other hand, if your customers are commercial, using keywords in the company can help.
Usually, businesses are registered at the state level. In this case, what matters is your company’s DBA (Doing Business As). For example, your business can have the legal name like “John’s Plumbing LLC” but the DBA can be “Speedy Plumbing Services.” In simple terms, the DBA is important so you need to make sure that no business has already claimed the business you’ve selected.
We mentioned how you can’t really start a plumbing business without any money, but how much money does one need? Let’s take out the costs of going to a trade school and completing an apprenticeship and start at licensing.
You need to come up with powerful business marketing ideas if you intend to keep your plumbing business afloat. But just like with other business, you rarely begin to notice the lack of a marketing strategy until you’re low on cash flow. Hence, we suggest that you start thinking about approaches for a marketing campaign while you still don’t need it.
When you want to start business operations but don’t have customers yet, getting involved with the local community is a great way to let everyone know about your services.
Go to local schools to show support for your neighborhood or community. You can even go to local citizen groups and associations to help out. If you want to engage with other trade skill workers and businesses in the area, arrange for a meetup.
Usually, satisfied customers rarely go out of their way to review your services online. Only the customers who have received extremely bad or extremely good service make it a point to leave a review on your business. It’s your job to convince regular customers to leave a review. In the long run, it establishes your credibility over that of competitors.
If you’re trying to target residential areas, using social media can help you generate a return on investment. Since most of your customers will already be on social media, it’ll give them an easy platform to leave a review as compared to your website,
Implementing local SEO strategies is crucial if you want to develop a reputation in your surrounding area. Most customers perform a Google search when looking for trade skill services, such as plumbing.
Whenever they do, it’s common consumer nature to contact the first few results, because their position is based on review numbers and various other local SEO strategies. Naturally, customers consider them as their first choice. You need to make sure that your site implements them to grasp different sales opportunities.
Some careful customers understand that not all business listings resulting from a Google search are licensed and legitimate. To avoid the hassle of verifying that they’re licensed, they go straight to directories that only list insured and licensed plumbing companies. Hence, it’s important that you grow your business by listing it in directories like the PHCEid.
This is just the tip of the iceberg, I’m afraid. Growing your plumbing business isn’t a one-time deal, it needs to be done consistently and with adequate effort.